Insure/ensure/assure


According to Dictionary.com, the word “insure” typically means to warrant against loss. The word you want when saying you guarantee something is “ensure.” Apparently, “insure” took on its particular sense of “make safe against loss by payment of premiums” in 1635 when it replaced “assure” in that meaning. Makes you wonder who exactly sat down in a smoke-filled room behind closed doors and decided that this was how it was going to be.

So use “insure” when speaking of premium-based insurance. Use “ensure” when you guarantee. And use “assure” when you are placating someone insincerely.

I assure you that Company X wants to insure you against loss in the event that no one can ensure quality work.

Advertisements

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s